Time to Mobilize your Marketing

I must confess that a year ago my mantra was "a phone is a phone" and I saw no need to make it "smarter" than it was... However a business trip to Kauai last year (where there was questionable access to the Internet) prompted me to upgrade... Within two days I was hooked: voice command Google searches, GPS, and other features make the phone an indispensable business tool as well as personal life-saver!

Push Me, Pull Me

The term is Push-Me-Pull-You from Dr. Doolittle but this blog post isn't about talking to the animals. It's about talking to and reaching your target market, your potential customers, your next client! I'm talking about push and pull marketing.