Tuesday, December 20, 2016

Is your Website Leaking Business??

They do, you know... Most websites have holes where potential business and customers fall between the gaps and cracks. No website is leak-proof but there are a few things that will do the most to minimize the lost potential.
  1. Be Phone-Friendly. At least 20-25% of website traffic is mobile (maybe more depending your industry). And if you have every visited a website that is hard to see or confusing to use on your phone, you most likely left it, possibly never to return.  The solution is to DESIGN a phone-friendly website that is concise (likely a subset of your main website) and clear (with prominent CLICK-TO-CALL, CLICK-FOR-MAP or other buttons that will make it easy for them to connect with you).
  2. Be People-Friendly. Websites have evolved from simple on-line brochures. With slideshows, videos, on-line chat, and links to social networks, websites can now be designed to ENGAGE your audience which will keep them on your website longer. What's more, you want to look different (and better) than your competition. You want your visitors to say "Holy Cow", not "Ho-Hum".
  3. Be Business-Friendly. The CLICK buttons on a mobile website is just one example of making it EASY to do business with you. Create a simple (and prominent) button to buy, register, schedule, book, call, email... You can make it even more compelling by providing a sense of urgency (limited time offer). You can also personalize how your website appears depending on the time of day (is it Happy Hour yet?), location of the visitor (where is your office nearest to them?) or time of year (are you open late for the Holidays?)
These are just a few of the myriad of strategies to get you more business from your website. We offer a FREE Digital Diagnostic (limited time offer!) where we will look at your website and make suggestions based on your business. There is no obligation and to buy anything and we GUARANTEE we will find a hole (or two) you can patch and will offer suggestions on how to patch it/them!

CLICK to schedule today!

Susan, Web Ninja