This doesn't happen a LOT but CAN happen. Everyone should have a "Back Pocket Topic" or maybe even 2 or 3. This should be something:
- You are passionate about
- That you have something of value or unique to share
- That you know backwards and forwards so you can expand or compress the presentation into the allocated time
Understand and utilize the M.A.G.I.C. Marketing formula:
- Think about who will be at the event (the A.udience) so that you can finetune the M.essage.
- Asking a question at the beginning is a great and quick way to G.rab their Attention. Asking for that show of hands will also engage them.
- Know the emotional "hot button" of your A.udience means you can know what question to ask that might I.nvolve their Emotions
- What's your C.all to Action? Give them something to do or think about after you are done talking...
- "Tell them what you are going to tell them, tell them, and then tell them what you told them."(Best advice I got from Toastmasters). Nothing is more frustrating than listening to someone without an hints on the purpose of the presentation. Hard to do in 30 seconds but this is where the M.A.G.I.C. formula and the tips below REALLY comes in handy!
Practice, practice, practice...
- The more you do, the easier it becomes! (No one EVER gets worse with practice!)
- Master communicator Jim Rohn says it well:
"Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people."
- Memorize some good, relevant quotes. It demonstrate you are well-versed in your topic AND connects with people in ways your own words cannot... (Quoting yourself doesn't work as well..)
- Use analogies. You don't have to explain much for people to "get it" because we already understand the story behind the analogy you use. I'll post some videos of examples.
- Have a printed introduction with you or have it on your phone. No more than 3 sentences or so. Comes in handy if you are to be introduced.
In summary, having that "Back Pocket Topic" will take Planning, Preparation, and Practice but boy, howdy will you be glad you did when you are put on the spot!