The internet has helped us in so many ways as a business and a consumer. It is a conduit for businesses to share why THEIR business rocks and for consumers to read and evaluate options, post and read reviews, and make a buying decision. However most businesses will tell you that WORD-OF-MOUTH (aka referrals) are their BEST source of new business and most consumers rely on NETWORKING (personal contact) and the referrals and reviews of others before they decide where to buy.
