- Be Phone-Friendly. At least 20-25% of website traffic is mobile (maybe more depending your industry). And if you have every visited a website that is hard to see or confusing to use on your phone, you most likely left it, possibly never to return. The solution is to DESIGN a phone-friendly website that is concise (likely a subset of your main website) and clear (with prominent CLICK-TO-CALL, CLICK-FOR-MAP or other buttons that will make it easy for them to connect with you).
- Be People-Friendly. Websites have evolved from simple on-line brochures. With slideshows, videos, on-line chat, and links to social networks, websites can now be designed to ENGAGE your audience which will keep them on your website longer. What's more, you want to look different (and better) than your competition. You want your visitors to say "Holy Cow", not "Ho-Hum".
- Be Business-Friendly. The CLICK buttons on a mobile website is just one example of making it EASY to do business with you. Create a simple (and prominent) button to buy, register, schedule, book, call, email... You can make it even more compelling by providing a sense of urgency (limited time offer). You can also personalize how your website appears depending on the time of day (is it Happy Hour yet?), location of the visitor (where is your office nearest to them?) or time of year (are you open late for the Holidays?)
CLICK to schedule today!
Susan, Web Ninja