Using blog feeds to post FRESH content for your website visitors

There are many benefits for posting a blog and the good news is that it helps you address the needs of your two target audiences: your potential clients AND search engines. 

What your target market is looking for:

1. FRESH CONTENT: You probably know from experience that it does not create a very good impression when you visit a website and it has a date stamp that is over a year old (I've seen ones that date back 10 years). Would you call THAT business FIRST?What is more impressive is when you see content that was updated YESTERDAY! (Now THAT business in on TOP of things and deserves a call...)
2. EXPERT PERSPECTIVE: We like to hear from the "brains behind the business" and not just read marketing jibjab that may or may not come from the "horse's mouth"... 
3. ENGAGEMENT: It demonstrates that the head of the company is actively engaged in communication. Isn't it nice to know that someone took the time to post a helpful tip, success story, or insight and is responding to comments?
4. DELIVERY OPTIONS: Blog posts can be delivered as feeds into your website (in a variety of formats), in newsletters, and shared through social media. Nice for your audience but also nice for you because you can post it once and get multiple exposure.

What the search engines (Google) like in determining page ranking:

1. FRESH CONTENT: Google has tweaked their algorithm to push fresh content to the top of rankings for searches.
2. EXPANDED KEYWORD COVERAGE: By posting articles on various topics you can expand the keywords you have tied to your business. And if you post once a week in a year you have added 50 pages of content connected to your website.
3. EXTERNAL & INTERNAL LINKS: Links to your website from your blog and from your website to your blog increase internal links that Google likes. Also, other websites may reference your blog which will increase external links. (NOTE: you can ask other businesses to reference you and vice versa)
4. DROP MORE NEEDLES: When visitors search the WWW, finding YOUR information is like find a needle in a haystack. By posting more pages (blog posts), you've just increased your needle population for Google to offer up. 

Check out this 4 minute video on a demonstration on how blogs can be integrated into your website.

NOTE: The tool I use is http://feed.informer.com. The tool is FREE unless you want to remove their credits. You can build all the blog feeds I demonstrated with this tool. It did require some knowledge of HTML code so if you need help, let us know.

CLICK to access my webinar "I Blog therefore I am" recorded Aug. 17, 2018. $5 fee.