EXPAND your on-line Presence so Searches can FIND you!

To be found you need to be seen. REALLY TRUE on the internet where finding information about you and your business definitely falls into the "needle in a haystack" scenario.

So how do you increase the size of your "digital footprint" to improve your chances of being seen? Here are just a few suggestions:

1. PLEASE-PLEASE claim your "Google My Business" account. Since Google still commands the majority of searches, claiming and updating the information about your business is imperative to maximizing your exposure on this platform.
2. Expand your listings on other search engines and directories. There are dozens of places where you can list you information to increase the likelihood that searches will display your information. Besides Google, there is Bing, Yahoo, and social media platforms to consider.
3. Correct the misinformation about your business. Some of these search engines and directories have garnered your information and posted what it found. Unfortunately, often this information may be incorrect if you move, change a phone number, or even may be incorrect from the start. Also, anyone can "suggest" a change which means your business can get shanghaied by your competition!

To accomplish all this can take hours and hours to login, claim and update all the information.

GOOD NEWS! We can provide your business a "Digital Dashboard" that will allow you to update your information simultaneously in over 70 search engines and directories including:

• Your NAP (Name, Address and Phone number) 
• Business descriptions of your products and/or services
• Your business categories
• Your business hours
• Menus for restaurants
• Special events
• Photos & videos
• Staff bios
• and SO MUCH MORE

Now you can have an easy, affordable way to manage and update much of the content about your business throughout the internet. Never have we seen a tool that allows you to claim and manage your BUSINESS BRAND on the largest marketing platform available: the World Wide Web! And the investment starts at only $197.

CLICK to request a FREE Digital Report on how your business is listed and to get more information about our services.

PS - Stay turned for our next post on how voice-controlled virtual assistants like Siri and Cortana should affect your strategy of achieving digital visibility.

How to set up a Google account and why it's a good idea

If you have a Gmail account, you already have a Google account but many of you might not be using Google features that might serve useful in building your on-line presence. A few of these I use are:

• Google Apps that syncs my domain name with my Google email, calendar, and contacts. Seemless synchronization between my smartphone, desktop and the "cloud" so I can access anywhere
• YouTube to post video introductions, how to guides, and more. (example below!)
• Blogger to post blogs about tips, what's new, testimonials, FAQ's and more. 
• Picasaweb and Photos to upload photos to my account directly from my phone or desktop. Widget let me share updated images directly on my website (example bbrn.biz
• Google Drive and Docs to share files with my team and clients. 
• goo.gl shortens your URL for a simpler QR code and tracks how often it is scanned
• Google Analytics give you traffic stats for your website 
• Google Keywords tells what keyword traffic is

Here's a short video on how to set it up and some examples of the above reasons.