There are many benefits for posting a blog and the good news is that it helps you address the needs of your two target audiences: your potential clients AND search engines.
Wednesday, September 10, 2014
Tuesday, September 2, 2014
Building a Better Blog Feed
Blog posts are a great way to create content for your website, your e-newsletters, social media posts and more. It also saves you a LOT of time by addressing things like Frequently Asked Questions, information about your products or services, testimonials and success stories and much more.
A blog feed is a widget that you can add to your website that controls the source of the feed and the content. A BETTER BLOG FEED will you the flexibility to have feeds from multiple blogs, control what shows up (amount of text, images, dates, etc). and other custom features.
The best blog feed generator I have found is feed.informer.com. I have used this feed to create feeds of:
- What's New on my HOME page
- Feeds filtered based on keywords (tags) on interior pages
- FAQ's for my FAQ page
- Testimonials and success stories for pages based on services provided
Unless you have a lot of needs, an account is FREE. Because it does require some coding (and techy-know-how), you might find it more time/cost-effective to have us set up the account and feeds for you.
Friday, August 29, 2014
Choosing a domain name that will WORK for you
Deciding on what to call your website is as important as what to put on your website. It requires as much thought and strategy and is limited by the fact that some of your options may have already been taken.
Wednesday, August 27, 2014
Networking Works (if YOU Work it!)
Networking has many benefits. The adage of "many hands make light work comes to mind". Also the "total is greater than the sum of its parts". And thus netowrking is a great advantage to use since most of us could use help to do more with less,
Friday, August 22, 2014
To Blog or NOT To BLOG (that is the question...)
Blogging was around way before social media but that does not mean it is outdated by any means. I recommend most of my clients start a blog. Blogging a a relatively easy way to generate content for your website*, emails, and social media posts.
Tuesday, August 5, 2014
Follow-Up Systems: Do YOU see YOUR Holes?
Think of your marketing campaign like a bucket brigade, where the goal is to get as many prospects from point A (initial contact) to point B (point of sale) as quickly and efficiently as possible.
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