Top Three Reasons you NEED to Mobilize your Marketing

There are several reasons why EVERY business should consider creating a mobile version of their website... Biggest reason is if your target market is mobile (and stats are showing an increasing number of people are), then you might be missing out...

1. The World has Gone Mobile; ergo, so should you!

• 71% of smart-phone users that see TV, press or online ad, do a mobile search (MobiThinking.com) 
•  25% of U.S. mobile phone users are mobile only (On Device Research)
•  The # of people accessing the mobile Internet is expected to overtake the PC by 2015 (MobiThinking.com)

The above statistics that demonstrate that the likelihood of a visitor accessing your website through their mobile device is accounting for an increasing percentage of your traffic. And unless it is formatted for the mobile device, as mobile marketing guru Jeremy Epstein wrote, “Here’s a newsflash: if you have a Web site, you’re already in the mobile world — and the chances are you’re making a terrible impression.”

2. A terrible impression results in a high "bounce rate". A good impression converts more clicks...

You know that a good first impression is key to converting a click and that a website formatted for a large monitor does not present well in a smartphone screen. 

• Our statistics show that mobile sites get few visitors that traditional websites (for now) but we might have lost these otherwise so mobile is "plugging a hole" 
• Our mobile website average 2-3 page views per visitors. This is a good  retention rate.
• Conversion averages 20-25% with visitors either clicking to CALL, MAP, or EMAIL. This is a GREAT conversion rate as we target 10%. 

3. Mobile website can focus your message and your results.

A mobile site should be a subset of what you have on your traditional site so you can present (in that small space) the most important things to the visitor and make it easy for them to take action. 

• Brief descriptoin or bullet points of services
• Thumbnail slideshow of products, examples, ideas
• Short video explaining the benefits
• Hours, map, and store photo
• Testimonials 
• Call or email you 
• Click to signup, schedule, receive 

Check back for next installment: "Top Three Reasons Mobile Websites are a great BANG for your BUCK.

Meantime, CLICK HERE for a FREE Digital Diagnostic to determine if mobile marketing makes sense for YOUR business.