The term is Push-Me-Pull-You from Dr. Doolittle but this blog post isn't about talking to the animals. It's about talking to and reaching your target market, your potential customers, your next client! I'm talking about push and pull marketing.
Push marketing is when you splash your marketing messaging across strategic (hopefully) media to reach your market: radio, TV, ads in mazazines, newspapers, billboards, email, banner ads, etc. Pull marketing is when a potential customer requests information such as an Internet search or letting your fingers do the walking...
Which is the most expensive? a) Push marketing; b) Pull marketing; c) It doesn't matter.
It's C actually: it doesn't matter how much a campaign costs. What matters is how effective it was in bringing new customers in. If the Return-On-Investment (ROI) makes strategic sense, then it doesn't matter what it cost you. It was an INVESTMENT in your business.
I did a 35 minute presentation at the SCC meeting on July 28. I cover push, pull and passive marketing, the M.A.G.I.C. Marketing Formula to increase ad and website effectiveness, doing the math on Return-On-Investment (ROI) and specific examples. CLICK to download the handout.
Excellent job Susan...very informative!
ReplyDeleteMario~
You are an outstanding presenter, Susan. And your information is always timely and relevant. Thank you!
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