Time to Mobilize your Marketing

I must confess that a year ago my mantra was "a phone is a phone" and I saw no need to make it "smarter" than it was... However a business trip to Kauai last year (where there was questionable access to the Internet) prompted me to upgrade... Within two days I was hooked: voice command Google searches, GPS, and other features make the phone an indispensable business tool as well as personal life-saver!

Well, the trend world-wide is accelerating and each business needs to understand that if their MARKET is mobile, they need to mobilize their MARKETING. Check out these statistics:

• One in five U.S. mobile phone owners uses the mobile Internet every day (2011 Mobile Internet Attitudes Report, Antenna Software)
• 25% of U.S. mobile phone users are mobile only (On Device Research)
• Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile (MobiThinking.com)
• 71% of smartphone users that see TV, press or online ad, do a mobile search (MobiThinking.com)
• The number of people accessing the mobile Internet is expected to overtake the PC by 2015 (MobiThinking.com)
• 79% of smart phone users use their device to help with shopping (Google Data)

Now mobilizing is more than just creating a QR code and pointing it at your current website. Websites are not scaled for the various smart phones so the user experience can be frustrating for them (and non-productive for you!) We can create a "miniaturized" version of your website that:

• Optimizes text, images, and widgets for mobile devices
• Targets your content with a mobile audience in mind (what do they need to know NOW)
• Provides key points in sound bytes & short stories appropriate to a mobile audience (AKA nutshell marketing mentality)

We are so convinced this is a HUGE opportunity to cost-effectively exponentialize your marketing that we have devoted a new website and list of services to meet your business needs. We proudly announce the launch of MarketingSquared.com. Please check it out and stay tuned for new services and success stories in 2012! If you can't wait for more information or need more info on how affordable it is, please complete the brief survey on the website and be the first in the queue for a QR code (plus an added bonus!)