Sunday, April 19, 2015

What is a Responsive Website and Why do I NEED one?

It is 2015 and most businesses understand the importance of a website in their marketing strategy and how cost effective is it in acquiring new customers. However, many have not yet converted to the mobilized platform. Right now, 25-30% of traffic to your website is likely mobile and most small business websites have not yet addressed this need.

On top of that, Google changed its search algorithm to "demote" website searched for on mobile devices because Google deems them less relevant. Watch this 6-minute video on what the difference is and why it is important.


In summary, here are the top 5 reasons to mobilize your website:
  1. Your website visitors will like you better. They can now read your site more easily and find the information they are seeking. And stats generally indicate one out of four of your visitors are on a mobile device. 25% is a large amount of traffic to lose if you are not mobile-friendly.
  2. You will like it better. The conversion rates (click to call, click to map, and page views) are higher than for the average "old school" website. I think because the action is so easy and so immediate: instant gratification!
  3. You can exponentialize all your marketing material. Add a QR code to your signage, business cards, brochures, flyers, etc. It's the best use of a square inch in marketing and will direct visitors to your mobile-friendly website with a simple click!
  4. It likely puts you ahead of your competition. Check out to see if their site is responsive. Likely not. Woody Allen said that to succeed you don't have to be light years ahead of your competition, only 43 seconds!
  5. Google will like you better. Your ranking will not suffer because you've addressed Google's criteria that responsiveness is relevant!
To determine if your website is mobile-friendly:
  1. Visit your website on your smartphone 
  2. Visit this website to see your website on mobile: www.mobilephoneemulator.com
  3. CLICK HERE to schedule your FREE Digital Diagnostic. 
We recommend #3 because we can provide you a solution! Conversion start at $350 for current clients and $550 for new clients. How many new clients out of the 25%+ that you salvage with a mobile friendly website would it take to have this conversion pay for itself? Let's do the math!!


3 comments:

  1. Informative article on responsive website design!!! With the expansion of mobile phones, most of us access internet from our mobile and other portable gadgets. Having responsive website for your business will help you to target customers widely. web designing course

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  3. Incredible article. I'm managing a portion of these issues too..

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