Think of your marketing campaign like a bucket brigade, where the goal is to get as many prospects from point A (initial contact) to point B (point of sale) as quickly and efficiently as possible.
It may go smoothly in the beginning, when you return a phone call, send some initial information, or have your first meeting. If a sale does not happen then, what often happens (if you are like me), they get busy and you get busy and time passes. If enough time goes by, you may have lost that opportunity. These can be viewed as the holes in the buckets of your bucket brigade.
Tickler systems are helpful and may work great if there are only a few. However, you can be spending a lot of valuable time just following up when there is a better solution. Automated followup systems and schedulers can save you time by taking the responsibility off your plate and plugging the leaks where you are losing business.
That's the GOOD NEWS! The BAD NEWS is you do have to define and document the system you want to implement during the life cycle of a prospect and client. You may cringe at this prospect but a business coach said that if you DON'T write it down you will be chained to that task yourself forever. In order to delegate a necessary task that is not the best use of YOUR time, write it down and delegate it to an assistant or an automated follow-up system.
Attend the Tech Connective training on August 12 or check back later for a video on some tips and resources.
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