How videos can add some M.A.G.I.C. to your on-line markeitng

Google Video Tours

Google Video Tours

Follow-Up Systems: Do YOU see YOUR Holes?

Think of your marketing campaign like a bucket brigade, where the goal is to get as many prospects from point A (initial contact) to point B (point of sale) as quickly and efficiently as possible. 

TRAFFIC SCHOOL: Lessons from the Sea

There are indeed "plenty of fish in the sea" however unless you are actively fishing, every day, you will likely go hungry... The same is true on the Internet. Just about everyone (Google says 97%) is using the Internet to find products and services. Having a website is just the beginning: you have a boat. Now let's take a few lessons from the sea to see how to make the boat work for you.

TECHNOLOGY: Can't live without it, don't always get it

Most of us remember a time when a phone was only used for making calls and technology was something that only engineers had to deal with. Now phones are "smart" and tech-stuff isn't just for geeks anymore...

Tech-Wise or Dollar-Short

Technology such as websites, emails, blogs, social media, etc. has positively and completely revolutionized the way we do business in the past decade.. It allows us to reach new customers and connect with current ones in cost-effective ways most of us never imagined. It has changed and continues to evolve so fast most businesses feel overwhelmed, frustrated, confused or all of the above.

First Impressions and The Domino Effect

They say you never get a second chance to make a good first impression. The moral of that short story is that if your first impression isn't that great, it can impact your entire relationship with someone. It's like misplacing a domino at the beginning of the chain. It could derail the entire process.

What does it take to go Mobile?

WHY GO MOBILE?
First off, let's review the reasons why going mobile is important. (HINT: Because the world is going mobile and responsible businesses will be responsive!)

1. Currently about 20-25% of on-line traffic is coming from mobile devices. People are surfing the internet from wherever they are on the smart phones and tablets. 
2. Sales of mobile devices is expected to exceed desktops in the next year, which means the percentage of traffic will continue to grow and eventually exceed desktop traffic.