Size DOES Matter (for digital images at least!)

If you have ever waiting for images to render on a website or in an email, you know that can be frustrating (and frustration is NOT good for business). So make sure the visitors to YOUR website don't have that experience.

Where There's a Will, There's a Widget

I have been involved with computer technology for 40 years now (yikes!). As you can imagine, it has been both EXCITING to see how things have advanced and CHALLENGING to stay on top of things. I started my career as an Information Systems Specialist which simply means, I figure out how to get computers to do things so people can save time, make sales, and be more productive.

The Lowdown on Followup Systems

We used Google Hangouts for our webinar on Follow-Up Systems today. Google has made some changes that you want want to check it out for YOUR business. 

Using blog feeds to post FRESH content for your website visitors

There are many benefits for posting a blog and the good news is that it helps you address the needs of your two target audiences: your potential clients AND search engines. 

Building a Better Blog Feed

Blog posts are a great way to create content for your website, your e-newsletters, social media posts and more. It also saves you a LOT of time by addressing things like Frequently Asked Questions, information about your products or services, testimonials and success stories and much more.

A blog feed is a widget that you can add to your website that controls the source of the feed and the content. A BETTER BLOG FEED will you the flexibility to have feeds from multiple blogs, control what shows up (amount of text, images, dates, etc). and other custom features. 

The best blog feed generator I have found is feed.informer.com. I have used this feed to create feeds of:

• What's New on my HOME page
• Feeds filtered based on keywords (tags) on interior pages
• FAQ's for my FAQ page
• Testimonials and success stories for pages based on services provided

Unless you have a lot of needs, an account is FREE. Because it does require some coding (and techy-know-how), you might find it more time/cost-effective to have us set up the account and feeds for you.

Choosing a domain name that will WORK for you

Deciding on what to call your website is as important as what to put on your website. It requires as much thought and strategy and is limited by the fact that some of your options may have already been taken.

Networking Works (if YOU Work it!)

Networking has many benefits. The adage of "many hands make light work comes to mind". Also the "total is greater than the sum of its parts". And thus netowrking is a great advantage to use since most of us could use help to do more with less,

To Blog or NOT To BLOG (that is the question...)

Blogging was around way before social media but that does not mean it is outdated by any means. I recommend most of my clients start a blog. Blogging a a relatively easy way to generate content for your website*, emails, and social media posts.

How videos can add some M.A.G.I.C. to your on-line markeitng

Google Video Tours

Google Video Tours

Follow-Up Systems: Do YOU see YOUR Holes?

Think of your marketing campaign like a bucket brigade, where the goal is to get as many prospects from point A (initial contact) to point B (point of sale) as quickly and efficiently as possible. 

TRAFFIC SCHOOL: Lessons from the Sea

There are indeed "plenty of fish in the sea" however unless you are actively fishing, every day, you will likely go hungry... The same is true on the Internet. Just about everyone (Google says 97%) is using the Internet to find products and services. Having a website is just the beginning: you have a boat. Now let's take a few lessons from the sea to see how to make the boat work for you.

TECHNOLOGY: Can't live without it, don't always get it

Most of us remember a time when a phone was only used for making calls and technology was something that only engineers had to deal with. Now phones are "smart" and tech-stuff isn't just for geeks anymore...

Tech-Wise or Dollar-Short

Technology such as websites, emails, blogs, social media, etc. has positively and completely revolutionized the way we do business in the past decade.. It allows us to reach new customers and connect with current ones in cost-effective ways most of us never imagined. It has changed and continues to evolve so fast most businesses feel overwhelmed, frustrated, confused or all of the above.

First Impressions and The Domino Effect

They say you never get a second chance to make a good first impression. The moral of that short story is that if your first impression isn't that great, it can impact your entire relationship with someone. It's like misplacing a domino at the beginning of the chain. It could derail the entire process.

What does it take to go Mobile?

WHY GO MOBILE?
First off, let's review the reasons why going mobile is important. (HINT: Because the world is going mobile and responsible businesses will be responsive!)

1. Currently about 20-25% of on-line traffic is coming from mobile devices. People are surfing the internet from wherever they are on the smart phones and tablets. 
2. Sales of mobile devices is expected to exceed desktops in the next year, which means the percentage of traffic will continue to grow and eventually exceed desktop traffic.